Los Angeles - America's healthcare industry may never be the same after a recently launched resource helps doctors across the country attract and retain patients willing to pay cash. The plan to have more Americans choose and pay cash for a portion of their own healthcare during the next five to ten years may sound radical and a number of industry observers agree that this is exactly what's needed to replace the old system.

Enter Cash Doctor™, a company that's poised to transform the healthcare industry by bringing millions of cash patients to local physicians and healthcare professionals through its online marketplace at Cash Doctor™ and retain them through their suite of market tools. The Medicare Act of 2003 and the creation of tax deductible Health Savings Accounts (HSAs) makes this possible.

"American families and businesses are extremely frustrated by the spiraling costs of healthcare and ever shrinking number of options offered by Insurance carriers and health maintenance organizations," says Robert Stehlin, founder of CashDoctor.com. "Current changes in the laws and the grave need for new healthcare alternatives for millions of people make this a very exciting time. The new Medicare law empowers the consumer with considerable purchasing power, but they all have the same question, what is it going to cost? It's going to take a lot of work and we're confident that CashDoctor.com can play a major role in transforming U.S. healthcare."

According to Stehlin, physicians, dentists, chiropractors, and other healthcare practitioners have an unparalleled opportunity to return to patient-focused care and change their financial futures by transitioning their practices to fully insured, cash only offices within five years. Stehlin, 40, who became painfully aware of the healthcare insurance crisis in the 1990's as an owner and Human Resources director for a transportation firm with more than 100 employees, has been working on a solution with his team of consumers, medical service providers and insurance professionals since 2002.

"In the next five years, we are going to see a massive move to Health Savings Accounts (HSAs) and consumers will be looking at the medical field much differently," adds Thomas W. LaGrelius, M.D., F.A.A.F.P., Founder and Chairman Emeritus of Independent Doctors Traditional Practice Association of the South Bay. "Somebody is going to become successful at marketing to physicians. CashDoctor.com has the right approach."

CashDoctor.com guides consumers to local healthcare professionals who have transitioned into cash friendly practices and are willing to post rates for services on the internet and have a direct financial relationship with patients. A package of online marketing-tools comes with the service in order to connect providers with patients on a regular basis, thus improving patient retention. CashDoctor.com can also direct the consumer to insurance agents who are experts in HSA's and HSA qualified high deductible health insurance plans all at the click of a mouse. The drastic reduction in claims processing and collections means more quality time during office visits and immediate financial rewards for healthcare professionals.

The CashDoctor.com model costs healthcare providers a small annual fee to be listed at CashDoctor.com and is a FREE resource to consumers and businesses searching for high quality, local physicians, dentists, other healthcare practitioners and insurance professionals. Many of today's leading insurance agencies are seeing the wisdom in CashDoctor.com as well and are selling their clients on the approach.

"The driving force behind the success of CashDoctor.com is the participation of medical practitioners across the country teaming up with local insurance professionals," adds Stehlin, a licensed insurance professional since 2001. "Statistically, patients trust their doctors more than their employers or health insurance companies. For the first time in history, consumers are empowered to control and direct how their health care dollars are invested and healthcare practitioners are ideally positioned to educate patients about this new option."

Originally created in September of 2003, CashDoctor.com has gained momentum in the wake of the Medicare Reform Act of 2003 and the formation of Health Savings Accounts (HSAs). CashDoctor.com allows the medical service provider to decrease their dependency on managed health care companies by tapping into America's exploding number of cash patients. For more information about CashDoctor.com and its revolutionary approach to consumer driven healthcare, visit www.CashDoctor.com or call (800) 618-0742.