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Every business needs to take periodically "the pulse" of its target audience: what are the trends? what is the mindset of the society? what are the social and cultural factors that will impinge on your activity?

One of the major discussions at the moment in regard to mobile apps gravitates around push notifications. Push notifications can be incredibly useful. In fact, the old ideas about ad placement in a mobile environment would probably die out because there is simply too little page space available for ads.